3 continents. 19,672 miles. 8 months production. 1 amazing journey – A fully integrated campaign exploring the personal struggles of people who have run out of treatment options and how they have been helped with an Idis Managed Access Program (MAP). A series of documentaries following patients, pharmacists and physicians are delivered via a responsive HTML 5 micro-site, immersing the viewer in a brand experience that leads them on a journey explaining why so many people are able to say: I did this with Idis.