A fantastic opportunity came about to help the team at Cheil bring the Samsung Galaxy Fold to life on the prestigious ‘Piccadilly Circus Lights.’

Using a depth of daytime and night time technology we were able to showcase the Samsung Galaxy Fold in a way not seen before – revealing a new phone as well as the building itself, unfolding for all the world to see.

D&AD Graphite Pencil, Design 2020