Healthcare advertising can be difficult sometimes, particularly with the rules and regulations governing what you can and cannot say or see. This ‘problem’ was the ground work for the TV ad created for GSK and their sleep aid pharmaceutical, Nytol. Then, following on from the success of the TV campaign, talented illustrator Fiona Hewitt was briefed by Matt to realise the press work, using the visual imagery that he had created for the commercial, bringing it to life again in her own imaginative style.


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